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A strong sign of commitment, consistency and a philosophy that is always searching sustainability.
Roberto Felluga, through the family wineries, acts as leader and coordinator of the "VIVA - FVG Sustainable Wine", the project supported by Confagricoltura Fvg, the Università Cattolica del Sacro Cuore, the Friuli Venezia Giulia Region and co-funded by the European Union.
The VIVA Project envisages the development of a governance tool based on the measurement of the impact of the production processes of the companies involved in the production and marketing of wine, according to an application model created and certified by the Italian Ministry of the Environment, Land and Sea and organized in the Friulian wine reality.
The aim is promoting the commitment to the application of low environmental impact practices, taking care with the territorial dynamics.
It is a need to guarantee the protection of an ecosystem, the fight against climate change and an opportunity to improve competitiveness and thus strengthen the image of the wine sector in the region.
Roberto Felluga, also as President of the Regional Economic and Wine Section of Confagricoltura Fvg, has been arguing for more time that "the market certainly wants quality wines, but that they have to be also sustainable".
And he adds: "If we are able to work well, we can deliver to next generations more than we have received. This is my commitment".
This spirit has led the winery Russiz Superiore to play the role of pilot company for the creation of a "Master plan of sustainability cut in the territory".
Not just marketing, therefore, but a lifestyle that engages everyone in every phase of daily production.