Masi Agricola S.p.A.

Results validated by DNV GL

Masi is a leading producer of Amarone and has always interpreted the values of the Triveneto with passion. Masi has recognised expertise in the appassimento technique: used since ancient Roman times to lend concentrated qualities to wines, this method is developed constantly by the Masi Technical Group.
The story of the company begins in 1772 when the Boscaini family acquired fine vineyards in the “Vaio dei Masi”, in the heart of the Valpolicella Classica. Over forty years ago they started an ambitious project to exploit historic wine estates, collaborating with the Counts Serego Alighieri, descendants of the poet Dante Alighieri, owners of the estate that in Valpolicella can boast the longest history and tradition, and with the Counts Bossi Fedrigotti, a prestigious brand from Trentino, and with Canevel, producers of excellent Spumante in Valdobbiadene. Masi also owns the Poderi del Bello Ovile organic vineyards in Tuscany and Masi Tupungato in Argentina.
Ethical and social values underpin Masi’s activity. Attention to the environment throughout the wine-making chain contributes to sustainable, quality production.

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AIR indicator reflects the total greenhouse gas emission directly or indirectly associated with the company activities (GHG Inventory). Total emissions are divided into three categories: direct emissions generated from sources of ownership or under the control of the company (Scope 1-Direct emissions); indirect emissions due to the company's energy consumption (Scope 2-Energy indirect emissions); indirect emissions generated by sources not owned or controlled by the company not related to energy consumption (Scope 3-Other indirect emissions).
The result is graphically represented by the ring, where the total emissions are expressed in tons of CO2 equivalents (tCO2eq) and the colored segments represent the contribution of each Scope.

Scope 1 – Direct emissions
Scope 2 – Energy indirect emissions
Scope 3 – Other indirect emissions

Organization WATER indicator quantifies the volume of fresh water directly or indirectly used for field winery and production activities. Water consumption takes into account three different types of water: rain water (green water), irrigation water (blue water) and recycled irrigation water (grey water). The volume of each kind of water is expressed as a percentage of the overall volume of water consumed during production activities.


TERRITORY indicator assesses the impact of winery's activities on its surrounding area and local community. This includes: the impact on surrounding biodiversity, taking also into account initiatives carried out by the wine company to protect and preserve the environment; the social and economic impact on local workforce (both in terms of job creation and job quality); the impact on local communities that is producers and consumers. Such indicator analyses whether the winery has respected the socio-economic parameters required by the project.

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VIVA. Sustainable wine
Ministero dell'ambiente e della tutela del territorio e del mare