The wineries joining VIVA “Sustainable Wine” take the following advantages:

  • Marketing and competitiveness: environmental values associated to a product are an important driver of competitiveness both in domestic and international markets;

  • Money-saving: measures to reduce greenhouse gas emissions and water consumption, linked to a good technological renewal strategy, can reduce not only the company’s impact on the environment, but also the production costs, preventing the waste of resources;

  • Audit: the analysis audit of a third part certification body ensures retailers and consumers recognition on the national and international market, enabling also the competition on international tenders;

  • Relationship with the consumers: the disclosure of sustainability data helps to raise consumer awareness and to guide their choices in a transparent and responsible way.

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